Why should you choose a professional photographer for your headshots?

Now that just about everyone has access to a digital camera, whether it is on their mobile phone or a point & shoot, or even a good semi-automatic or semi-professional camera, the question that many people ask is "why can't mum take the picture?" or "John's got a nice camera, can he do the pictures?"
We know what you need and we know how to achieve it. Whoever you choose, you need to know that they can get you the shots you need to help keep your headshots off the reject pile.
We honestly don't mind if you choose to use another photographer. Just make sure it is the right choice for you!